The Challenge
Beaconly is a location-based marketing SaaS for retail chains. With a lean three-person growth team, Sarah Davis needed to reach regional marketing managers at scale—but generic email blasts landed in spam folders, and manual personalization didn’t scale. The team risked missing aggressive quarterly targets.
Rolling Out Omni SDR
Sarah fed Omni SDR a CSV of 4,000 retail contacts. The agent appended store-traffic statistics and recent social reviews, tailoring each email to reference footfall trends and hyper-local campaigns. Omni coordinated multi-channel sequences (email → LinkedIn → voicemail drop) and paused outreach whenever a prospect engaged, handing off warm threads to AEs.
Business Results
4× increase in outbound response rate within four weeks
ROI-positive in just 2 weeks—subscription cost covered by the first closed-won deal
Beaconly’s tiny growth team now “feels” like a 10-person SDR unit, freeing marketers to create case-study content and attend industry events
Prospect Smarter. Book Faster.
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