The Challenge
BrightNest is a home-maintenance SaaS that had just closed its seed round. Tyler Johnson, the co-founder, was wearing every hat at once—product, support, and sales. With no budget for a full-time SDR, outbound emails went out sporadically, reply rates hovered in the single digits, and the sales calendar looked empty for entire weeks.
Rolling Out Omni SDR
Tyler connected Omni SDR to HubSpot in under an hour. The agent imported prospect lists, segmented them by persona, and launched adaptive email sequences that refined language on the fly. All replies were routed to a shared Slack channel, while qualified prospects automatically booked a demo using Calendly.
Business Results
In four short weeks BrightNest saw a 40 % jump in demos booked and $80 k+ in new pipeline. Tyler’s team reclaimed dozens of hours once spent on manual follow-ups, and investors finally had a predictable growth engine to point to during board meetings.
Prospect Smarter. Book Faster.
Get Started
